Ask anyone on Main Street and they'll tell you the same thing: this Rock is chiquitito, y "todo el mundo se entera de todo". Being seen matters here more than almost anywhere else. In a 6.7 square kilometre market, you're not competing with the whole world, you're competing with the shop two doors down, the office round the corner, and the business your cousin's cousin just started. If you're not turning up online, someone else is turning up instead of you. That's where CAS V